We’re a brand development team that helps small companies create, cultivate, and communicate brand stories.

Every small company has a story worth telling, and every story deserves a strong lede. This drives our mission: to help you capture and keep your audience’s attention through brand storytelling.

Our team of freelance creatives is led by Reece Lodder, who cut his teeth crafting ledes as a U.S. Marine Corps writer, photographer, and marketer. We’re artists, designers, storytellers, and strategists.

Our client list is carefully curated and purposefully small. We invest our time, effort, and energy in a tight-knit group of clients to focus our attention rather than dilute it across myriad accounts. Our aim is quality, not quantity—your brand and our reputation are at stake.

You’re swamped. We’ll take the lead.

As a team, we delve into knowing you, your company, and industry. Armed with info and insights, we help you establish strategic, verbal, and visual brand clarity—whether we’re naming your company, creating a brand strategy, developing a visual identity, sharing your story online, or carrying it across marketing channels.

Our brand development process begins at your company’s start or from where you’ve brought it. We listen first, ask hard questions, and meld our creativity with industry and audience data to outline a marketing and communications plan—and put it into action.

Two cases in point: we partnered with a new startup, meat processing innovator Friesla, to create their brand identity, story, and digital media assets. We also helped a well-established cabinet manufacturer, HighCraft, refresh the company’s brand, reposition their messaging, and unfold this story on their new website.

We love stories—and helping you tell them. Let’s get started.

Questions? Let’s connect.